TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

LAT Front Page Ad Could Have Been Even Worse

Seems the original plan for the front page Southland advertisement would have been even more intrusive. Kevin Roderick at LA Observed has the scoop:

Newsroom sources say that as of Tuesday, publisher Eddy Hartenstein had OK’d giving over all of column six – the right-hand column where the day’s lede story runs – to NBC. That ad would have run the whole length of the most valuable news column, then across the bottom of the page in a reverse L. Strenuous objections from newsroom leaders were reportedly joined by some key ad department people, who thought that soiling the LAT brand in such an unprecedented way would do more harm than good to the bottom line.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!