Newsroom sources say that as of Tuesday, publisher Eddy Hartenstein had OK’d giving over all of column six – the right-hand column where the day’s lede story runs – to NBC. That ad would have run the whole length of the most valuable news column, then across the bottom of the page in a reverse L. Strenuous objections from newsroom leaders were reportedly joined by some key ad department people, who thought that soiling the LAT brand in such an unprecedented way would do more harm than good to the bottom line.
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