We’re told Pete’s column at The Envelope was the most sought after by advertisers.
Deadline.com is expanding its film and television awards coverage for the 2010-2011 season and beyond. Mail.com Media Corporation’s Jay Penske and Deadline.com’s Nikki Finke today announced the hiring of Pete Hammond, the well-known Los Angeles Times/The Envelope’s “Notes On A Season” blog columnist and former Variety contributor who is widely considered the preeminent awards season commentator for film and television. Effective immediately, he becomes the Deadline.com Awards Columnist. His breaking news and analysis will also be offered on Movieline.com to reach a consumer audience as well as Deadline’s industry readership. Hammond also will be contributing original columns to DeadlineHollywood’s five planned print newsletters during this awards season. It is Deadline’s intention to own the awards space, helped by Pete’s unique understanding of the behind-the-scenes of this very specialized process when the entertainment industry is fixated on grabbing the gold.
Previously on FBLA: