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LAT Web Site To Get Botox

mered.jpgFBLA co-Fishie Kate Coe schooled public relations folks at the PR Newswire Media Coffee this morning and came back with a bit of gossip from latimes.com Executive Editor Meredith Artley.

“Meredith said they’ll soon be doing ‘a Botox procedure’ for the Web site,” Coe said.

Expect more white space and an easier-to-navigate page. Once that’s complete, they’re going to “do a throw-gas-on-it-and-light-a-fire redesign of the entire Web site.”

The site will also likely make better use of citizen journalism: During the Hollywood Hills fire, the photo that lead the online edition’s front page came from a reader.

While there was much gnashing of teeth about it internally, Artley realizes it’s the way of the future.

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