The Audit Bureau of Circulations today released its latest circulation numbers for newspapers and the news is grim, if not unexpected.
From April until September of this year, circulation for daily papers dropped to 30,395,652, compared to 34,005,421 during the same period last year, a 10.62 percent decline. Sunday circulation saw a drop of 7.49 percent.
This is the biggest circulation decline in recent history. Previous numbers have shown a 7.09 percent decline in March 2009, a 4.64 drop in September 2008 and a 3.6 percent decrease in March 2008.
Read on for stats about the top 25 circulation papers in the U.S.
Of the top 25 circulation newspapers in the U.S., only The Wall Street Journal showed an increase in weekly circulation — an almost imperceptible 0.61 percent — while the rest saw steep declines. USA TODAY already revealed a 17 percent decrease, putting the Journal in line as the number one circulation paper in the U.S.
The top 25 papers in Sunday circulation had the same story. Only the Arizona Republic was practically flat, while the rest saw decreases.
The news comes as papers are starting to rely on circulation revenues to help support rapidly decreasing ad revenues. In a third quarter earnings report announced last week, the New York Times surprisingly revealed that circulation revenues had increased while ad revenues declined. However, the paper saw circulation drop 7.28 percent during the quarter. So, increased revenues are likely due to a jump in pricing and other initiatives.
Here are the stats:
Top 25 for weekly circulation:
Title; percent change
WALL STREET JOURNAL 0.61%
USA TODAY -17.15%
NEW YORK TIMES -7.28%
LOS ANGELES TIMES -11.05%
WASHINGTON POST -6.40%
NEW YORK DAILY NEWS -13.98%
NEW YORK POST -18.77%
CHICAGO TRIBUNE -9.72%
HOUSTON CHRONICLE -14.24%
PHILADELPHIA INQUIRER N/A
DENVER POST N/A
ARIZONA REPUBLIC -12.30%
MINNEAPOLIS STAR TRIBUNE -5.53%
CHICAGO SUN-TIMES -11.98%
CLEVELAND PLAIN DEALER -11.24%
DETROIT FREE PRESS -9.56%
BOSTON GLOBE -18.48%
DALLAS MORNING NEWS -22.16%
SEATTLE TIMES N/A
SAN FRANCISCO CHRONICLE -25.82%
NEWARK STAR-LEDGER -22.22%
SAN DIEGO UNION-TRIBUNE -10.05%
ST. PETERSBURG TIMES -10.70%
(Photo via flickr)
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