If you’re into acronyms, as we are, then you’ll understand why one of the first things we did upon learning that Laura E. Davis (pictured) has been appointed to the new LA Times position of deputy mobile editor was to look up what else the abbreviation DME stands for. Besides deputy managing editor.
Turns out DME has a breadth and depth as wide as the purview Davis, a former Yahoo News manager, is now tasked with overseeing. In no particular order, DME has also been known to stand for the 2010-12 TV series Drinking Made Easy, digital media edition (via Microsoft), direct marketing expense and doctorate of music education.
Davis, a USC grad, began her journalism career with AP stints in LA and New York. During her time at Yahoo, the company’s Facebook news-feed presence grew to more than two million fans and the Twitter page @YahooNews added 300,000+ followers.
Mobile is obviously a critical component for all daily newspapers moving forward and Davis is coming aboard at an opportune time. As we reported, nearly half of the paper’s record-breaking Oscar weekend traffic earlier this year came from mobile devices. Congrats to Davis, who will report to Tenny Tatusian, mobile editor.