TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Letterman Tops Leno in November Sweeps Ratings

It had been a long time (Think, three years before Monica Lewinsky and her blue dress were the late night fodder of choice) since David Letterman beat Jay Leno in the coveted 18-49 demographic in November sweeps. But for the first time in 17 years, Letterman did just that last month. The Late Show averaged a 0.9 rating in the 18-49 demo to The Tonight Show‘s 0.8 in November. Leno, however, still averaged roughly 200,000 more overall viewers than Letterman. But they were old and infirmed and lacked buying power!

Both hosts, per usual, were crushed by Nightline.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!