This week’s cover of Life & Style features an odd shout-out to footwear company Skechers (“This minute’s hottest sneakers”) alongside an “Exclusive!” report on Brangelina‘s split.

How did Skechers get to share front cover real estate?

Jossip reports on the anatomy of the Skech-y deal:

Their relationship with L&S took a turn for the nearly-ruined when it ran a spread on Ashlee Simpson — otherwise known as The Face of Skechers — in their April 30 issue about the pop tart’s “new look,” with a caption that read: “Ashlee Simpson went back to basics in a comfy pair of black-and-white Vans.” As you might imagine, the shoe company’s account execs weren’t pleased to see: 1) The face of their line wearing another company’s shoes; and 2) The magazine they spend so much cash with touting it.

So how does a magazine like Life & Style mend that relationship? Voila! Cover!