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LinkedIn Promo Explains It’s ‘Not Just for Old People with Heavy Briefcases’

Jessica Roy, editor of the New York Observer‘s BetaBeat, has shared this delightful new pitch from LinkedIn. It’s part of the social network’s decision to reach out to university students looking to determine which specific career options to pursue.

LinkedIn has added dedicated pages for NYU and various other universities. Along with the cheekily narrated video above about how a student profile on LinkedIn can help land that great first job in New York, there’s also this post from LinkedIn’s San Francisco-based director of product development Christina Allen:

So, to make a long story short: A few months later — on the same day in August — my daughter started at her new school 2,500 miles away, and I started my new role at LinkedIn focused on helping future generations find their paths.

And today, I’m delighted to announce the launch of University Pages on LinkedIn – one cornerstone of our strategy to help students at every critical milestone from campus to fulfilling, successful careers.

LinkedIn is basically moving into alumni association territory with these pages. At press time, the NYU page connects to just under 190,000 grads.

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