Live Earth: More Streams Than Live 8

We’ll get to our Live Earth media review in a bit. For now, Reuters: The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft Corp. Web portal MSN said. As the last two of the nine Live Earth concerts got underway, MSN product manager Karin Muskopf said the number of streams had surpassed the previous record held by 2005′s Live 8 global concerts to fight poverty.

EARLIER:

  • Media Falls All Over Itself To Cover Live Earth
  • Exclusive: Breaking: Live Earth Rio Back On
  • MEDIABISTRO EVENTS

    Get Social Media Marketing Secrets from Experts

    Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.