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Live Earth: More Streams Than Live 8

We’ll get to our Live Earth media review in a bit. For now, Reuters: The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft Corp. Web portal MSN said. As the last two of the nine Live Earth concerts got underway, MSN product manager Karin Muskopf said the number of streams had surpassed the previous record held by 2005′s Live 8 global concerts to fight poverty.

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    “Vine: Create Quick Social Video to Market Your Brand” Webcast

    Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.