To say the ratings for WEMP/FM News 101.9 have been in the tank since hitting the air in August would be kind. In the latest Arbitron numbers, the Merlin Media start-up slipped from a .6 to a microscopic .5.
Those ratings indicate a failed experiment, and heads are rolling on Hudson Street.
Though she arrived with an extensive broadcasting resume, Aiello lacked any All-News experience. Aiello was a managing editor and executive producer at WABC/Channel 7. Aiello arrived at WEMP following a stint at Sirius XM Radio as SVP for Martha Stewart‘s channels. Aiello also was Howard Stern‘s one-time news director at Sirius.
Aiello’s departure comes in the aftermath of COO Walter Sabo‘s, who left before New Years.
Despite listeners not embracing WEMP’s attempt at all-news, changes to the on-air product have been slow. Recently, the station added Li0nel for daily, one-minute commentaries. In that same vein, next month WEMP and its Chicago sister station will add the syndicated “Clark Howard Minutes.”