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Local NBC Viewers: We Watch Our Local News More Than Leno

leno.jpgOh the jokes and comparisons have been flying about Glenn Beck being a Howard Beale character. Lest we forget, dear readers, Howard Beale in the nearly perfect film Network, was shot dead on live television because his ratings went down.

From WaPo:

Bucking an emerging — and for NBC potentially worrisome — national trend, local viewers have remained loyal to WRC’s 11 p.m. newscast despite the plunging audience for “The Jay Leno Show” in the hour preceding it. Viewer loyalty to “News4″ was so strong, in fact, that WRC grabbed more viewers at 11 p.m. than Leno had in prime time, an almost unheard-of occurrence in TV.

It suddenly got real chilly in Burbank…

Via I Want Media

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