It’s nearly impossible to flip through the channels without stumbling across political pundit Roland Martin.
The CNN contributor and TV One host has made the transition from a newspaper reporter to an all-around media personality by successfully building his brand.
“When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you’re doing,” said Martin. “That, to me, is the most important aspect when it comes to building your brand.”
Martin points out that a strong brand provides opportunities to earn income from multiple companies.
“If companies are able to have multiple revenue streams and have their hands in multiple pools of money, then why shouldn’t the people who actually work for those brands be able to do the exact same thing?”
For more from Martin about his Super Bowl tweet and suspension from CNN, check out this week’s “So What Do You Do?” interview.