Variety Entertainment Group announced a new job — and a former hire. Former Associate Publisher of Variety, Madelyn Hammond, has been plucked to become Variety’s Chief Marketing Officer, a position the company has never had.
The press release explains it all:
Los Angeles, CA, December 10, 2007 — Madelyn Hammond rejoins Variety and is named Chief Marketing Officer of the Variety Entertainment Group. Hammond will be responsible for developing the global brand and marketing strategy for Daily Variety, Weekly Variety, and Variety.com, as well as Video Business, Tradeshow Week, LA 411 and NY 411.
As Chief Marketing Officer, Hammond will expand the group’s worldwide network of strategic partnerships with advertisers and brand marketers, and will oversee Variety’s corporate communications, publicity and promotion, research, event marketing and sponsorships. Additionally, she will continue to be involved with the production and marketing of AMC Network’s Shoot Out, hosted by Peter Bart and Peter Guber.
“Madelyn is a star performer in an industry that values its stars,” says Reed Business Information CEO Tad Smith, adding, “It’s great to have her back.”
Hammond’s entertainment industry experience spans nearly two decades, where she has held various positions in marketing, licensing, international publicity, exhibition, distribution and business development for such companies as Columbia Pictures, AMC Theatres, Turner Pictures, MGM/UA and Sony Pictures.
Most recently, Hammond worked for Mark Cuban’s Landmark Theatres where she was instrumental in the launch of its flagship location, The Landmark in West Los Angeles. She also helped to expand its digital footprint through an innovative transaction with Sony Electronics, and developed a high-profile, multi-year strategic partnership with Samsung Electronics.
During her eight-year tenure with Variety, Hammond held numerous positions, including Associate Publisher of Variety and Publisher of VLife, Variety’s monthly lifestyle publication. Among her many accomplishments, Hammond expanded Variety’s custom publishing business, as well as launched the award-winning Variety “Trendsetter” campaign, which has featured more than 200 filmmakers, industry execs and actors. She was also integral to the creation of “The Night Before” event, one of the industry’s most prestigious fund-raising venues, which to date has raised more than $23 million for the Motion Picture Television Fund.
Hammond was named the first female Associate Publisher in Variety’s 100-year history in 2003. In 2005, Hammond was a recipient of the Excellence in Media Award from the National Organization of Women (NOW). Hammond frequently speaks to industry groups, including Women in Film, Entertainment Professional Publicists Society, UCLA Extension, the Producers Guild and other professional organizations.
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