TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Magazine Editor Designs Fashion Line

Karla Martinez, fashion market and accessories director for W Magazine, is starting her own clothing line. Reports WWD.com:

[Martinez] is launching a line of loungewear with longtime friend Cecilia de Sola, whose own résumé includes stints at Marie Claire and Vanity Fair. “It’s been in the works for a year,” said the Chile-based de Sola. “We thought there was a hole in the marketplace for luxury loungewear.”

Not for us journalists, there isn’t. Our Old Navy sweatpants suit us just fine.

The new collection is called Piamita, and will retail for between $50 and $500. Martinez plans to remain on staff at W.

Mediabistro Course

Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now!