Embattled American Media Inc. and its high profile editor Bonnie Fuller are giving Star magazine a facelift that sounds as though Fuller's been reading a bit too much Perez Hilton.

"I'm calling it a blogazine," said Fuller.

Which is funny — we've been calling Star a blogazine for awhile now. (We also think of FishbowlNY, as you all must, as much more than a blog. It's equal parts blogazine, blogevision, blogcast, blovie, blartoon, blemP3 and bleaity show.)

The only problem we forsee with Star's desire for blogmash is statements like the one above, in which Fuller said Star wouldn't "out" a celebrity unless "they chose to go public or chose to be very public about what they were doing." That's no good — blogs don't have morals. In fact, some of them are just horrific.

The changes will take effect in the Nov. 20 issue according to WWD, and will roll in its beauty and fashion pages over the next four weeks.

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