Multiple sources tell FishbowlNY that Jason Binn [left, with Lizzie Grubman] is exploring a sale of his luxe publishing company, Niche Media, to Jerry Powers's SoBe News, who co-founded Ocean Drive with Binn, and Nevada-based Greenspun Media, which co-publishes Vegas magazine with Powers.

Binn is a shareholder in SoBe News.

Binn, who founded Niche Media in 1998, did not immediately return phone calls seeking comment.

Binn's ability to reach high-end advertisers through his oversized titles, including Aspen Peak, Gotham, Hamptons, Los Angeles Confidential, led to his induction into the advertising hall of fame.