FishbowlNY reports from the Digital Magazine Conference, "Magazines 24/7," in New York:

Accepting Magazine Publishers of America digital award for best entertainment/celebrity website, EW.com managing editor Jay Woodruff wanted to prove he hadn't had anything prepped. He had emailed his staff, he said, and gotten an answer from Jason Adams on what to say.

"'I'm pleasantly surprised but not shocked," Woodruff said, reading from Adams' missive on a handheld device, "as this award shows you are f'ing awesome."

The only thing more prevalent at the first-ever MPA digital awards [full list here and below] than the funky pseudo-pop played between announcements,was the number of runners up. Four, count 'em, four tied for second place in the "Web Only Tool" category (kind of describes our personal lives, that one), and five for "Magazine Blog of the Year," won by PCMag.com's Gearlog.

More on the conference in a bit.

Business/News
Winner: TIME.com
2nd Place: BusinessWeek.com
3rd Place (tie): Forbes.com and Technology Review

Fashion
Winner: InStyle.com
2nd Place: Brides.com
3rd Place: Style.com

Entertainment/Celebrity
Winner: EW.com
2nd Place: People.com
3rd Place: TVGuide.com

Sports/Enthusiast
Winner: SI.com
2nd Place: PopSci.com
3rd Place: 1UP.com

Service/Lifestyle
Winner: NYMag.com
2nd Place: AARP The Magazine Online
3rd Place: Wine Spectator Online

MAGAZINE BLOG OF THE YEAR
The "Magazine Blog of the Year Category" recognizes creativity, voice, writing style, the use of hyperlinks and multiple voices to encourage a conversation.

Winner: PCMag.com "Gearlog"
2nd Place (tie): FineWoodworking.com "Glue Tube"
Newsweek.com "On Faith"
Seed Science Blogs "Frontal Cortex"
Time Out New York "The TONY Blog"
Wine Spectator "James Suckling"

BEST ONLINE VIDEO OR VIDEO SERIES

Winner: Concierge.com "24 Hours in …" Series
2nd Place: Technology Review "Telescope Series"
3rd Place: Forbes.com "Street Talk" Series

BEST PODCAST OR PODCAST SERIES

Winner: National Geographic Traveler "Walks of a Lifetime" Series
2nd Place: Popular Science "Contributing Troubador" Jonathan Coulton Series
3rd Place (tie): Newsweek.com "Newsweek On Air" Series
Parents Magazine Podcast Series

BEST MOBILE STRATEGY

Winner: Epicurious "Epi to Go"
2nd Place: SI | Mobile Swimsuit
3rd Place: Wine Spectator | Mobile Companion


BEST ONLINE COMMUNITY
The "Best Online Community" category recognizes the best use of forums, chat rooms, user-generated content and other interactive features that engage readers.

Winner: 1UP.com Clubs
2nd Place: The Nest
3rd Place (tie): Backpacker's Trail Network
Epicurious | Forums and Member Recipes


BEST WEB-ONLY TOOL
The "Best Web-Only Tool" category recognizes the best web-only interactive features.

Winner: PopSci.com | Best of What's New
2nd Place (tie): AOPA Pilot 40 Top Technologies
Runner's World | Smart Coach
SI.com | MySI
Wired.com | Interactive Bionic Tour