Dethroned Source co-founder Raymond "Benzino" Scott likes to rap — figuratively and literally — so it's no surprise his interview with SOHH.com is equal parts self-promotion ("I just wanna prove to the world that I take this rap shit serious") and ubiquitous trash-talk concerning competitors to his six-month-old launch, Hip-Hop Weekly:

"I think we're doing incredible when you consider that magazines like Giant, for instance, just came out... it was a $14 million investment and they just recently sold it for $230,000 or something," Zino explained. "The sale of Vibe magazine...they put about $100 million in Vibe and ended up selling it years later for $30 million. The magazine business, especially with the emergence of the internet, has become a little scary to some of them. ... Right now Hip-Hop Weekly is turning a profit and we've only been alive for six to eight months," Zino shared. "We're already in airports. We're everywhere, so we're good. It takes magazines over two years to even turn in a profit so I'm really happy with where we're at."

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