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Mark Burnett Buys Into Youtoo TV

Reality TV show kingpin Mark Burnett has been involved with cable TV network Youtoo from the fall 2011 get-go, with his company Video In My BackYard (VIMBY) providing content.

Now, per an exclusive report in the Hollywood Reporter, Burnett has upped the ante with the purchase of an ownership share. From Tim Appelo‘s article:

”While I am not able to discuss the specifics of any investor agreements, the assets of the company are valued well in excess of $100 million,” says Youtoo CEO Chris Wyatt. Burnett released a statement, “I’m excited to find opportunities to deepen our audiences’ connection with our shows through Youtoo’s amazing technology.”

The channel, currently available in 177 U.S. markets, has an interesting genesis. Wyatt, who previously launched GodTube in 2007, transitioned the outlet over from American Life Network, a brand founded in 2009 by televangelist Robert Schuller. Youtoo allows viewers to connect around specific mainstream TV show episodes and upload, via youtoo.com, brief commentary videos.

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