Martha Stewart: Apprentice out, Blueprint in

Martha Stewart is launching a magazine, just in time to fill the hole in her schedule left by the non-renewal of “The Apprentice” by NBC. AdAge‘s Nat Ives reports that Martha’s Omnimedia will be launching Blueprint, a shelter mag for thirtysomethings looking to buy their first homes. The mag is planned for a May debut with a circulation of approximately 200,000 according to Ives, who speculates that Blueprint could give Cond&#233 Nast’s seven-month old Domino a run for its money (also, what about Cali-based Dwell Magazine, which won an Ellie alongside Martha back in April? That’s got more of an architecture slant but there’s definite overlap). Blueprint will also have a lifestyle component (with obvious synergies with Martha’s line of home products), plus fashion tips (insert months-old “how to wear your ankle bracelet” joke here). Another magazine, whee! If we had a house to go with it, we’d be set.

MARTHA STEWART COMPANY TO LAUNCH ‘BLUEPRINT’ MAGAZINE IN MAY [AdAge]

Related:
Martha Stewart gets an Ellie [FishbowlNY]

Tangential, but always relevant:
Is it just us, or does the Ellie look like a big scary spider? [FishbowlNY]

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