Martha Stewart: Apprentice out, Blueprint in

Martha Stewart is launching a magazine, just in time to fill the hole in her schedule left by the non-renewal of “The Apprentice” by NBC. AdAge‘s Nat Ives reports that Martha’s Omnimedia will be launching Blueprint, a shelter mag for thirtysomethings looking to buy their first homes. The mag is planned for a May debut with a circulation of approximately 200,000 according to Ives, who speculates that Blueprint could give Cond&#233 Nast’s seven-month old Domino a run for its money (also, what about Cali-based Dwell Magazine, which won an Ellie alongside Martha back in April? That’s got more of an architecture slant but there’s definite overlap). Blueprint will also have a lifestyle component (with obvious synergies with Martha’s line of home products), plus fashion tips (insert months-old “how to wear your ankle bracelet” joke here). Another magazine, whee! If we had a house to go with it, we’d be set.

MARTHA STEWART COMPANY TO LAUNCH ‘BLUEPRINT’ MAGAZINE IN MAY [AdAge]

Related:
Martha Stewart gets an Ellie [FishbowlNY]

Tangential, but always relevant:
Is it just us, or does the Ellie look like a big scary spider? [FishbowlNY]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.