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Match.com Takes a Step Into the Real World

After beta testing an offline events service in ten U.S. markets, Barry Diller’s ridiculously profitable match.com is ready to officially roll out “The Stir.”

Starting this month, U.S. subscribers and their friends will have the opportunity to connect in-person through localized group events. Per an article in Investor’s Business Daily, The Stir events will range from the casual (happy hour at a bar) to something more structured (a cooking class):

“There are 105 million singles in the U.S. and a significant number have not tried online dating,” Mandy Ginsberg, president of Match.com North America, told IBD. “We believe if we can get more people face to face through our singles events, we’re going to have much more success and get more people to try match.com.”

Parent company IAC recently purchased a stake in Chinese online dating service Zhenai and upped its majority ownership of Europe’s leading romance website Meetic to 81%. Overall, first-quarter sales for the Match unit were up 56% compared to the same period a year ago. To read the IBD article by Marilyn Much, click here.

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