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Maxim Reducing Rate Base and Publishing Frequency

Maxim magazine is cutting back on its rate base and its publishing frequency starting next year. According to Adweek, the magazine lists its circulation for 2013 at 2 million, which is down from its current mark of 2.5 million. Maxim is also cutting back to just 10 issues next year.

It hasn’t been a great year for the magazine. In March, as part of a “restructuring,” Maxim laid off six editorial staffers. Newsstand sales are also down 20 percent compared to 2011.

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