TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

May Ratings Recap: WLTW Increases Overall Lead, WCBS-FM Holds Second

While the big story of the May Arbitron ratings was the performance of WBLS and ESPN/WEPN, there was more to analyze.

Starting at the top, WLTW/Lite FM, once again sets the tempo. The Clear Channel Adult Contemporary picked up an additional .6 to settle at 8.1.

WCBS-FM, the perennial number two overall, stayed put, although dropping slightly from April to 6.3.

WHTZ/Z100 remains third, but saw a nice .4 boost from last month. Sister station WKTU, however, went in the other direction, losing .3 to 4.4.

Spanish station WSKQ maintains its strong following, gaining .4 to 4.3.

Clear Channel has two more slots in the Top 8 positions–WAXQ/Q 104.3 held steady at 3.7, while WWPR/Power 105.1 had a minimal improvement to 3.4.

More from the ratings after the jump

92.3 NOW FM/WXRK, which just sent evening personality Chunky packing, held on to a 3.3 for the second consecutive month.

Among news stations, WINS was the winner at 3.3, while “Hudson Square” neighbor WCBS 880 was 3.1.

For the second straight month, FM News/WEMP was stuck at .6, with the cume dropping to an incidental 569,100.

WOR kept pace at 1.8, while Cumulus’ WABC was 2.7, down .3 from April.

Bloomberg Radio, WBBR, which typically fluctuated around 1.0, has stopped subscribing to Arbitron for several months.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!