TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MC Hammer is Launching a Search Engine

Seriously. At first we thought Mashable had been taken in by an article from The Onion, but this is really happening.

Today MC Hammer introduced his new search engine, called WIREDoo, at the Web 2.0 Summit in San Francisco. The search engine will provide things that Google doesn’t, including what Hammer calls “deep search.” And we don’t know what that is, but it sounds hot.

The BrainYard reports from the Summit:

Hammer, cognizant of the presence of Google co-founder Sergay Brin in the audience, said that the technology isn’t meant to replace existing search, but to add value. Specifically, search queries add the notion of data relationships to results. For example a search of the word “car” might also come with the relationships to insurance, cost, specs, mileage, and who the driver will be. A search for “home” might also include relationships to community, schools, financing, insurance and so on.

Now if Salt-N-Pepa would just launch a social networking site, my week would be complete.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!