“Mobile is a key component of McClatchy’s overall digital strategy,” said Christian Hendricks, McClatchy’s vice president, interactive media in the announcement today. “Adding all our websites to AP Mobile makes it easier for consumers to access our local news and helps expand overall readership in our newspapers’ markets.”
Two McClatchy papers, The Miami Herald and The Sacramento Bee, joined AP Mobile last year. The company’s Miami-based Spanish-language paper El Nuevo Herald, is also already a member of the network, becoming the first Spanish-language paper to be featured on the U.S.-Spanish section of AP Mobile.
“The addition of McClatchy’s full network of newspapers further enriches AP Mobile’s wealth of local news coverage,” said AP’s senior VP of global product development Jane Seagrave. “No other mobile news services combines so many original sources of credible, breaking news in a single, easy-to-navigate application.”
Hopefully, the deal will help fortify McClatchy, which has been struggling with debt restructuring and layoffs this year. It certainly can’t hurt, especially as the AP works to develop new ways to protect its content online.
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