In honor of Veteran's Day, Cosmopolitan magazine and Maybelline New York teamed up to create a new Guinness Book world record: most kisses collected in a day. For seven hours, the Cosmo van drove around to various parts of Manhattan and encouraged onlookers to come inside and write a message on a postcard to American troops overseas, then try on one of 42 shades of lipstick and kiss the card. The cards will be sent by the USO to the soldiers, who are expected to receive them on January 1 -- a New Year's kiss without any worries of swine flu.

An employee from Guinness was on hand to tally the number of total kisses during the 12 hour span (from 7 a.m. to 7 p.m.), and though the spokespeople couldn't give us an estimate of how many they had already received by 4:30, there was a steady line around the van to participate for the duration of our visit.

And, as if a kiss wasn't encouragement enough, Cosmo and Maybelline donated $1 to the USO for every smooch collected.

More pictures after the jump.