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Hunter Public Relations is looking for a Media Relations Specialist. See other great jobs at our Job Board.
Hunter Public Relations is looking for a Media Relations Specialist. See other great jobs at our Job Board.
Thursday, Sep 11
PC Mag EIC: 'Hudson News Better Get Ready -- Their Stores Are Going to Be Cut in Half'
There was a massive fly in the room at last night's mediabistro.com's "Magazines of the Future" panel, spurring Maxim.com editor-in-chief Jay Woodruff to liken it to "an eagle." But, the pesky critter wasn't the only thing that had Woodruff and the rest of the editor-heavy panel shifting in their seats. The topic of the night -- the increasingly blurry line between print and digital media -- stirred impassioned discussion, both onstage and among the sold-out crowd of nearly 200 at Manhattan's Tribeca Cinemas Gallery.
"You can't be complacent any more in this industry. You've got to be on guard," PCMag EIC Lance Ulanoff told FishbowlNY at the reception following the panel and Q&A. Indeed, scaring the crap out of any Hudson News enthusiasts in the audience, Ulanoff predicted that print media is going to see "a lot of compression" in the near future, and emphasized that editors had better be well-versed in digital formats and blogging. How'd the audience like them apples? Other panelists advanced a more optimistic outlook. Nylon EIC Marvin Scott Jarrett believes there remain untapped ways to reconcile print and digital formats, saying, "I still see a version of a magazine that people can download." Sports Illustrated's Paul Fichtenbaum reassured the audience that "nothing's going to go away -- it's going to be spread around."
The majority of editors who agreed that print wouldn't go away soon kept the mood light. Latina editor-in-chief Mimi Valdés Ryan and moderator Lynne D. Johnson, senior editor at FastCompany.com, chatted backstage about New York Fashion Week, and the post-panel reception was similarly laid-back. The main takeaway from the night, though, was that the magazine industry shouldn't get too comfortable. As Woodruff asserted, "You never stop redesigning your Web site." En garde!
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