Last night we dropped by Thrillist's 3rd anniversary party at a packed club somewhere on Varick St., which we identified a few blocks away based on the hordes of people standing outside waiting to get in. Somehow we slipped the line only to discover that there were hordes of people on the inside too! Thrillist is very popular! They also happen to be the folks who flew us to Vegas for 36hrs last June. Viva etc.

Anyway, PRNewser's Joe Ciarallo was also there and drew some PR lessons from the party. Also, if you're looking for photo evidence there is plenty here and here.