AgencySpy: The Bloodcopy blog controversy that arose this weekend turned out to be a campaign by Gawker Media and ad agency Campfire for HBO's "True Blood."

UnBeige: The latest New Yorker has a cover picture "painted" on an iPhone. (And a profile of NYT investor Carlos Slim)

Folio: Shuttered magazine East West, which targets Asian Americans, is going to be relaunched.

All Things Digital: AOL's People Networks president Joanna Shields is leaving the company.

New York Times: The Newspaper Association of America's monthly pub, Presstime is becoming online only.