Portfolio's Jeff Bercovici speculates on a possible Dick Parsons mayoralty of New York City -- contrasting him with Bloomberg -- in the wake of his denial to Joe Nocera in the New York Times:

''Both men, obviously, have run large media companies. Both are Republicans who could easily be Democrats. Both started their current jobs in the aftermath of disasters (9/11 for Bloomberg; the AOL-Time Warner merger for Parsons) and soothed jittery constituencies with a calm, wry personal manner.''

Nocera's article (registration required) mentions that Parsons, who owns a vineyard called Tenuta Il Palazzone, regales his dinner companions -- among them Carl Icahn -- with his own ''high quality'' Brunello di Montalcino Riserva.

Fellow media mogul Sumner Redstone, chose not to invest in his own less-than-swishy beverage of choice, MonaVie. From CNNMoney:

''He even considered investing in Utah-based MonaVie after its CEO, Dallin Larsen, came to visit him at his Beverly Hills mansion. Redstone decided against it - because it would present a conflict of interest to recommend it to friends - but Larsen, a veteran nutritional-products salesman who founded the company in 2005, has no better ambassador.''

Charmed, I'm sure.

(image via clipart)