Paul McLeary (left) on CJR Daily puts MarketWatch's Jon Friedman in the "category of critics whose reporting is as lackluster as their prose." We put McLeary in the category of writers who write about writers writing about media that writes about itself.

McLeary used to work for a publication called Market Watch but it was an M. Shanken pub about the liquor industry, not finance. And, to add one more loop to this spinning top: Kurt Andersen in January mistook us for Friedman during a breakfast meeting at City Hall Restaurant.

Now, who will write about us writing about McLeary writing about Friedman writing about Andersen who writes about art and media culture …