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Mediabistro’s So What Do You Do? With Hugh Hefner

Playboy’s founder, editor-in-chief and chief creative officer Hugh Hefner talks shop with Mediabistro’s Jeff Rivera over at the So What Do You Do? feature on the home page.

You’ve said Playboy is undervalued. What do you think investors have been overlooking?
Well, [the investors are] probably not impressed by the bottom line. I can’t disagree with that. I don’t think we’ve been showing a very healthy P and L here in the recent past, but I also think they don’t really recognize what lies ahead.

What do you think of the current bidding war for Playboy Enterprises, including the offer from your competitor Penthouse’s parent company FriendFinder Networks Inc.?
That’s all nonsense. That’s simply their attempt to get some press. Absolutely nothing to that — whatsoever. I am not selling my part of the company. I am buying shares.

Read the whole interview here.

Previously on FBLA:

  • Playboy Weighs Hef’s Buyout Offer

  • Mediabistro Course

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