Glam Media, in the process of cutting staff, will launch a men’s channel. PaidContent hears that Hulu, Sony Music and MTV are signed up as content providers.
The move, which comes just weeks after the company launched a similar network targeting African American women, will hopefully help stave off slumping ad revenue brought on by the economic slowdown.
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
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