Today on the mediabistro.com Morning Media Menu podcast Keith Ferrazzi, author of "Who's Got Your Back," talks networking with Steve Krakauer and Rebecca Fox.

Ferrazzi is the author of "Never Eat Alone" and his latest book, "Who's Got Your Back" hit number one on Amazon.com last night. He compared networking to organizations that encourage support from those in similar situations, like Weight Watchers and Alcoholic Anonymous. "In the olden days...there were certain support structures that were built around you in your life," he said. "The problem is that, particularly in this very displaced, very virtualized world, you don't got any of that any more...You have to recreate the safety net and the support structure...you need to create this for yourself."

His book talks about ways to build honest, candid relationships with a few people who can support you and hold you accountable. Ferrazzi will also be speaking about relationship building on Wednesday, June 3 at the Mediabistro Circus.

Also discussed: Rupert Murdoch's newspaper plan, romance novels performing well and what position Ferrazzi is currently looking to hire someone for.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.