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Meredith Launches Augmented Reality App

Millennial moms who like augmented reality — probably an interesting bunch — are going to be pleased with Mom+, a new app from Meredith. Mom+ is free and downloadable at the Apple App Store or Google Play. Users can scan items found in the print editions of Parents, American Baby, FamilyFun and Ser Padres, to bring up new, exclusive content.

Dana Points, content director for Meredith Parents Network, said of Mom+, “Our research also shows that they [young moms] truly value our trusted content to help them navigate the many challenges of the modern family lifestyle. Whether they are expecting their first child or have several kids already, trusted mobile content has rapidly become an essential part of their parenting experience.”

Points is right: Mobile is big. But what Mom+ is really doing is pushing readers toward print, and the more that happens the better, because that’s where the money is.

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