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Meredith Expands Parents Brand

The target demo: Hispanic millennial moms. The targeting company: Meredith. The target launch date: Spring 2015.

ParentsLatina

From today’s announcement:

“Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage,” says Dana Points, content director, Meredith Parents Network.

Added Meredith National Media Group president Tom Harty: “We will leverage the power of Parents – the most respected brand in the lifestyle category focusing on moms – along with Meredith Hispanic Media and our 100-million-name database that includes 60 percent of all U.S. millennial women, to provide marketers with a powerful new platform to reach these very desirable consumers.”

Parents Latina will have a guaranteed ratebase of 700,000 and be published four times a year. Here are the stats for Meredith’s other, current Spanish-language brands:

Siempre Mujer
[Bi-monthly; ratebase: 550,000]

Ser Padres
[Eight times a year; ratebase: 850,000]

Ser Padres Espera
[Three times a year; ratebase: 500,000]

Ser Padres Bebe
[Once a year; ratebase: 600,000]

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