TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Merlin Media Takes Next Step with WRXP, Registers New Call Letters

Merlin Media, the start-up formed by Tribune castoff Randy Michaels, may have its new call letters ready to go. Perhaps, though, it’s all one big tease.

As we’ve been reporting for several weeks, rumors are running rampant that Merlin will flip former Emmis-owned Rocker WRXP 101.9 to a News/Talk station.

Now, All Access reports that Merlin has registered www.1019wyny.com through Go Daddy. The information lists Merlin Media, LLC as the registrant.

Of course, WYNY, which built its reputation by playing Adult Contempory, made the move to Country in the 1987.

However, bringing a Country format to 101.9 doesn’t appear likely.  

“There’s no chance,” one industry insider told FishbowlNY.

Walter SaboMerlin’s COO, is a longtime talk radio consultant.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!