TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Michael Wolff: NY Times Should Buy CNN

CNN304x200Michael Wolff has an interesting take on who/what should buy CNN should it ever be up for sale: The New York Times. Well, Wolff wrote that the “most obvious buyer is CBS,” but his runner-up is the Gray Lady.

Before you laugh this off, it’s actually an interesting idea. Wolff says the partnership would benefit both brands. The Times would gain the much needed ad dollars that come with TV. Meanwhile, CNN will finally be seen as a respectable news company if it has to maintain the standards set by the Times.

“In that combination, news, increasingly devolving from platform specificity, takes a major leap forward by creating a quality news company widely distributing its product through all outlets,” explained Wolff. “Television can’t do quality news, but it has great profits. Print still has high news standards, but ever-dwindling profits — so voila!”

Voila! Now let’s make this happen.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!