Known for his combative style of journalism, Michael Wolff, the Vanity Fair columnist and co-founder of Newser.com, is ready to pick some more fights in the industry. According to The New York Times, Wolff has signed on as an editorial director with e5 Global Media.
The new role will put Wolff in charge of a number of publications, most notably Adweek, Mediaweek and Brandweek. Wolff has no plans for softening his usual abrasive methods and believes that ”one fight makes you one hundred friends.”
He certainly has the support of e5 chief executive, Richard Beckman, who referred to Wolff as “controversial” and went on to say that “If you want to make an omelet you have to break some eggs.”
Wolff will continue to work as a contributing editor at Vanity Fair, however he will now write longer-form articles in place of his previous media column.