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Miller-McCune is Now Called Pacific Standard

Miller-McCune has a new name–which can only be a good thing. The magazine is now called Pacific Standard. In announcing the change, editor Maria Streshinsky seems to be positing the mag as a West Coast version of The Atlantic. Which makes sense, because Streshinsky came to MM from The Atlantic.

Writes Streshinsky:

We realize our geographical positioning is as crucial a foundation for our editorial mission as our devotion to research-driven journalism.

Our stories won’t be solely about the West. They will be from the West. Whether we are looking at Beijing, New York, or for that matter Sacramento, we will be doing so from a Pacific perspective and a Western sensibility.

That all makes sense. And the name chance is a good one. Although not the most creative, given that the biggest art exhibition in the history of California is currently underway and has basically the same name: Pacific Standard Time.

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