But the simulcasting of Boomer and Carton is already proving to be a success for MSG Network.
“MSG is thrilled with [the] show.” A MSG Network spokesman told FishbowlNY. With 20 hours a week of live programming, “we’re excited we have the show, and more people are watching now at the time then what we had on in the past–way more.”
The program airs live on MSG from 6-10 a.m. from WFAN’s studios in New York. MSG broadcasts a one-hour Boomer and Carton highlight show each night.
Boomer and Carton, on WFAN, is tops among the highly sought after 25-54 male demographic.
Of course, there is a precedent for taking WFAN shows to TV. Just look no further than afternoon host Mike Francesa, who has been the YES Network’s main daytime programming (when the Yankees aren’t in action).