On the mediabistro.com Morning Media Menu podcast we’ve had anchors and reporters, authors and bloggers. But this week we’re doing something different — talking to some big names in the media world who shape what that world looks like.
We’re kicking off “Decision-Maker Week” with MSNBC President Phil Griffin.
“I think cable news is in a good position,” says Griffin. “In the middle of that is really our success. Not only did people think that cable news would lose much of its audience after the election, but they thought MSNBC would. That we had huge growth and it would go away, and in fact, that did not happen.”
Griffin previewed what’s happening on June 29, which includes new daytime shows and the launch of an HD channel. “I want personalities vested in the programming,” he says. “That’s what works in prime, that’s what works in the morning. And that’s what’s going to work during the day.” (As for other changes, Griffin says “stay tuned.”)
Also discussed: the genesis of “The Place For Politics” (it involved Tim Russert), his take on Fox News’ recent ratings success and his cautious support of Twitter.
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