TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

My9 and Yankees Together Again This Season

The Yankees are returning to My9/WWOR for a seventh consecutive season. Yankee fans will see their beloved pinstripers 21 times in 2011 on WWOR.

“My9 is proud to be the long-standing broadcast home of the New York Yankees,” Lew Leone, WWOR general manager, said.  “We enjoy a great partnership with the YES Network and look forward to presenting this year’s terrific slate of games to the number one television market.”

Among the notable games, on May 20, the Yankees host the Mets. My9 also gets a pair of Yankees/Red Sox matchups in June, and one at Fenway Park in August.  

“We are once again pleased to partner with My9, one of the country’s largest broadcast stations, to bring these 21 Yankees games to our viewers and advertisers,” said Michael Wach, executive vice president, global partnerships, YES Network.  “Yankees telecasts offer advertisers an extremely valuable promotional platform, and this year’s edition of the Yankees is expected to once again provide fans with plenty of engaging action.”

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!