Okay, folks, here’s the secret to success in this new media world: be brilliant. It really gives you an edge these days.
The New York Times said Thursday that it would begin hosting the popular blog FiveThirtyEight and make its founder, Nate Silver, a regular contributor to the newspaper and the Sunday magazine.
Mr. Silver, a statistical wizard, became a bonafide media star during the last presidential election season for his political projections based on dissections of polling data. He retains all rights to FiveThirtyEight and will continue to run it himself, but “under the banner and auspices of NYTimes.com,” The Times said in a news release. The arrangement is similar to one The Times struck with the authors of the blog Freakonomics in 2007.
The Freakonomics blog appears in the Opinion section of NYTimes.com. FiveThirtyEight content will be incorporated in the politics section of NYTimes.com.
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