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The Dubious Beginnings of The National Enquirer

In terms of seed financing, Harvey Levin, the late Jim Paratore and Warner Bros./Telepictures have nothing on The National Enquirer.

When The New York Enquirer was purchased in 1952, it was a modest 17,000-circulation broadsheet favored by amateur horse racing handicappers. It would later, after a move to Florida, become the precursor to the modern era of celebrity news and gossip reporting. In a fantastic feature article in DuJour magazine, John Connolly shockingly reveals where some of the original funding came from:

For decades, rumors have swirled about the purchase price — placing it between $10,000 and $75,000 — and [owner Generoso] Pope Jr.‘s source of funds. According to exclusive interviews for DuJour magazine with former employees, the money came from two men: a $10,000 loan from Pope’s godfather, Frank Costello, the boss of the Luciano crime family and head of a national gambling empire, and an equal amount from the lawyer Roy Cohn, a friend of Pope’s who had helped convict Julius and Ethel Rosenberg and was soon to gain notoriety as counsel for Senator Joseph McCarthy.

Holy aliens-invade-the-White-House! Connolly’s “The Secret History of The National Enquirer,” part of the publication’s June summer issue (it publishes in print quarterly), offers up many more juicy details about the evolution of this iconic supermarket-checkout brand. Well done.

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