TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBC Goes Girly, Buys Oxygen for $925 Million

oxygen10.jpg

NBC will pay $925 million for Oxygen, to add to their female-friendly Bravo and iVillage properties. Not that iVillage has paid off exactly. But Oxygen has been doing better, and this year’s third quarter finishing up as the highest-rated in the network’s seven year history.

CEO Geraldine Laybourne said she’ll stay until the end of the year. Oprah cashed out awhile ago.

According to Andrew Hampp in Ad Age,

Oxygen joins an increasingly large stable of cable networks, which accounts for 50% of NBCU’s profits. Leading the pack is USA Network, the top-rated network on basic cable, along with Bravo, Sci-Fi, MSNBC, CNBC and Telemundo. The Oxygen bill will largely be footed by the sale of non-core assets like two independent Telemundo TV stations in Los Angeles (KWHY) and Puerto Rico (WKAQ).

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!