‘NBCU 2.0′: Wright’s Move Gets Zucker Made

Jack wouldnt’ve, but it appears Bob just did.

Former GE CEO Jack Welch in last week’s New York magazine:

If NBC isn’t doing so well, why is Jeff Zucker still in his job?
JACK: ‘Cause I’m retired. [Pause.] And I think they’ve got a little turnaround going on now. Heroes. And Sunday Night Football helps a lot.

Bob Wright‘s move:

Jeff Zucker, the fast-rising television executive who made his name as executive producer of NBC’s morning show “Today,” will be named chief executive of NBC Universal this week, according to four people at the company. Zucker, 41, will succeed Bob Wright, who has spent nearly 21 years building the company brick by brick, transforming “the peacock” from a stand-alone TV network into a sprawling entertainment empire with broadcast and cable channels, a Hollywood movie studio and theme parks.

For Wright, it allegedly came down to a single, delectable choice:

“I’m in a very funny position with Zucker. Either I promote him or fire him.”

EARLIER:

NBCU 2.0: Will Zucker Succeed Wright?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.