It looks like nothing short of a Christmas miracle will save NEED magazine, an independent quarterly that focuses on humanitarian efforts around the world.
Six months after launching its “Screw the Man” campaign in effort to save the magazine through reader subscriptions instead of corporate advertising, NEED is set to close up shop by the end of next month.
NEED‘s editor-in-chief Stephanie Kinnunen told FishbowlNY that while response to the campaign was good, “it was only a fraction of what was needed.”
“We were (and still are) hoping that a miracle would happen, but when we got an eviction notice from our landlord at our apartment, we knew that we had to do something to stay afloat personally,” Kinnunen said in an email to us today.
Kinnunen, who runs the magazine with her husband Kelly, who serves as executive director, said the team is selling its office furniture on Craigslist and looking for contract and temp work in order to make ends meet. They’re also planning a new venture for 2010 with “a similar mission.”
As part of its “Screw the Man” campaign, NEED promised to eliminate all corporate advertisers and put the fate of the magazine in the hands of its readers, the people who care most about its content and survival. In a video about the campaign, Kinnunen said of the magazine, “We would rather have inspirational readers’ stories replacing ads.”
Previously: NEED Asks Subscribers To Help It Drop Ads