New Wired iPad App Costs a Dollar Less

Wired, whose initial foray into the iPad space met with about the most success of any magazine out there, is preparing to sell its next tablet edition for $3.99. That’s a full dollar — or for the mathematically inclined, 20% — off the inaugural iPad issue’s price of $4.99 (which is how much it costs on the newsstand).

But why bring down the price on a product that sells mightily already? Says Wired editor Chris Anderson to Peter Kafka at AllThingsDigital:

“I would say that right now, all of us have opinions about the perfect price,” he says. “My feeling, my own personal instinct, is that digital should be at slight discount to print.”

Anderson repeatedly told Kafka that he doesn’t set the price for Wired, but also said he would prefer that the iPad version reach a “freemium” price point — part of the content would be free, and the rest would cost extra.

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