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Abby Wambach Wants Soccer Moms to Like These Apples

Abby Wambach is set to complete another memorable soccer season Saturday night in Rochester when her Western New York Flash squad takes on the Portland Thorns in the 2013 National Women’s Soccer League (NWSL) final. And once she’s done with those WNYF duties, it will be on to the NYAA.

Per a report in The Packer, a trade publication that has been covering “everything produce” since 1893, the state of New York is set to harvest a bumper apple crop this year. As a result, Wambach will be all over local airwaves in the fall on behalf of the New York Apple Association:

The group plans to feature TV ads with spokeswoman Wambach through the fall and winter… “We’re playing to soccer moms who make a lot of the purchasing decisions for their families,” spokeswoman Jill Stewart said. “All soccer moms and soccer-playing girls know who Abby is. She’s a great fit because she grew up in agriculture. Her family owns a farmers market in Rochester.”

The 15 and 30-second television ads are planned to run more than 2,200 times in five New York markets in the coming months. The association also plans to place more than 1,000 radio ads featuring Wambach.

The association has another TV ad running now, sans Wambach, which uses time-lapse photography to highlight the seasonal progression of an apple from “blossom to awesome.”

[Photo courtesy:]

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